NM State Homecoming 2006

Straight out of college, I was approached by the New Mexico State University Alumni Association about developing the official logo for their 2006 Homecoming festivities.

Partnering up with the X Prize, an international space flight competition held in the LAs Cruces area annually, 2006's celebration would highlight southern New Mexico's contributions to the space race.

Interim director Nicole Shoup's request was two-fold: 

1) Create a primary text logo that would be easy to reproduce in a wide variety of mediums.

-and- 

2) Use that logo in conjunction with a vivid image for collateral materials  and collectible merchandise.

The primary focus of the print is the transparent "X"(X Prize) logo faded over a multi-color gradient that parallels  the area's signature sunsets. 

Anchoring the image, and serving as a solid canvas for the event logo, is a blacked-out layer grouping of the Organ Mountains east of campus, and Goddard Hall--seat of NMSU's Engineering Department and one of the campus'  signature facilities.