I've been working all summer on a branding campaign with Texas State Athletics that helps create a sense of not only continuity, but excitement for the many changes taking place.
The University is seeing unprecedented growth on all fronts, and Athletics is leading the call.
As part of an 11 week advertising series that kicks off this week in the University Star, Texas State's campus newspaper, we will highlight different facets of the program that give fans an in-depth view of what is going on inside the department with a collectible poster series sponsored by Grande Communications.
This is week One.
