TidBits

I was going through some old files the other day when I came across some slides I had done for a marching band competition I had made for my old university last year that were used on the stadium's video board.

I remember the band director telling me they didn't really have a logo, so they gave me free reign as to what to get up on the board.

In the style of Drum Corp International (the NFL of Marching Pageantry [dci.org] ), and considering the target market(12-18 yeard olds and the occasionally obsessed band parent.), I came up with this design.

Here are a few notes i sent to the band director:

I thought of this shield logo, to kind of serve as an all-purpose brand for the event. Not only could it be used for all media materials, but for apparel and merchandise as well. I thought a neat idea from a recruiting standpoint, would be to highlight different landmarks on campus: a windmill from the Ag College, Skeen Hall, The Old Campus Gates, Memorial Tower, Goddard Hall, and of course, the flagpole from Pride Field.

Instead of plain Crimson and White, I utilized some of the color palette from the university branding scheme to make it all really pop. Finally, I used the official university logo.