I was recently asked to develop the artwork for UTEP's annual Track & Field Invitational. HT event not only allows the Miner's world-class athletes (national & world champions, record-holders and Olympians) a chance to shine at home, but it also brings in some of the top track and field talent from around the world.
I wanted this year's branding to reflect some of the facilities' unique architecture in light of the many renovations that were made to Kidd Field, the exclusive home of UTEP Track & Field since the 1960's. Also included in this illustration are hints of the mountains surrounding the stadium as well as El Paso's famous rays of sun radiating behind Holiday Hall.
The design is not only being used as the primary branding for all print and web materials, but it is being used for participant and commemorative fan apparel as well.
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